"The inspiration behind our unique cattle breed was a desire to farm in harmony with nature; we wanted a breed that would succeed without much interference. RobustRed® cattle is a genetically superior breed, requiring minimum management—we abstain from interfering with nature when possible, allowing our herd to thrive."

Jannie Verster, founder RobustRed® Cattle

Best of all

Letting nature lead, she revealed the best in each beef cattle breed. RobustRed® combines the best of breeds like the Bonsmara, Bovelder, Beefmaster, and Droughtmaster.
our breed
breed philosophy
jannie family story

A story steeped in history

RobustRed® cattle is the realisation of a multi-generational vision. A Verster family dream dating back to 1938...
story

A natural philosophy

Farming in harmony with nature means submitting. It's listening to the land, allowing her to take the lead. For example, a large beefy-looking cow may look impressive, nature however, has repeatedly shown the link between low fertility and a heavy, musculine cow.
story